![]() “Familiarity” is not relevant in new music! But the noncurrent music must never be perceived as “old” by the listener, which is a key distinction between the noncurrents in AC and those on oldies stations, and most ACs have never realized this distinction - they simply consider familiarity. What, then, Is the function of the noncurrents in Mainstream AC.? They provide a comfort zone of familiarity in which the current music is set. ![]() Our Top 15 should rotate faster than the remainder of our “Recommended” list on page 2 of each Music Letter issue. Aggressive Mainstream ACs are playing 50% currents from our list less aggressive ones usually find 33% currents from our list work well for them. They grew up with current hit pop music, and they still seek that - or they would be listening to the oldies station. ![]() So how DO you use strong new music in an Adult Contemporary format that has generally become all-recurrents and oldies? First of all, as we frequently point out, playing older music - and especially nostalgic music - is NOT responsive to the desires of your core Mainstream AC listeners. Commentary in the June 19, 2023, Music Letter.
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